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Streamlining Communication Costs
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Communication has become as critical as the core competence itself for any kind of business today. Throughout the value chain, the need for seamless voice and data connectivity has become indispensable for sustainable competitive advantage. Right from the customer-facing desk to core backend transactions, communication media are as essential as the manpower itself, if not more. Businesses today use a plethora of communication mediums like voice, e-mail, text messaging and web collaborations to suit their day-to-day functioning.
In this context, the issue of integrating all these different platforms for finding a one-stop and least cost communication solution is the need of the hour. These costs, which usually vary from 1.5% to 4% of revenues for the financial and IT/ITes sectors, take a significant bite of the overall cost pie and impact profitability quite significantly. Hence, streamlining communication costs becomes an immediate necessity for competitive edge in these industries where margins are always under pressure.
This forum which was in association with SingTel, addressed various cost effective means of addressing these communication needs - find out the most innovative methods of integrating these solutions and sample best practices from across the industry in this context.
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How to arrive at the optimum cost allocation for communication systems depending on the size, growth and profitability of a business?
How to build in quality and usability needs in making the final cost considerations? How to benchmark quality needs?
Is integration of different communication platforms always desirable? If yes, why? If no, then in which cases and why?
Please list out the most innovative communication practices from around the globe?
How to design ownership for communication systems in terms of expected benefits and actual costs?
How to measure the cost effectiveness of the communication system and processes for any organization?
How to build customer trust in newer communication interfaces?
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